Logos may soon be "NO-GOs"

Imagine you just started your own business and are trying to get your business out there.  Would you rather spend your time and money on branding your business or creating a logo?  The smarter choice is probably to put your time and money into branding rather than a logo.

Many people tend to use the terms brand/branding and logo as the same.  But truthfully they're not quite exactly the same.  A logo won't typically sell your business's product or service, but a branding will highly influence sales.  Branding has a deeper meaning than a logo because branding can tell a customer more about your business than a logo can.  A logo will always just be a picture people will remember your business by.  Almost something like using landmarks to give directions.  Some people don't even know the names of the landmarks, they'll ma
ybe say something like "take a right after the 3 hula statues".  You wouldn't want consumers to say something like "I bought it from the store who's logo is that big green monster"

With branding, something like a catch phrase, you'll be able to sell your products or services to consumers easier.  It's almost like when you're looking through the newspaper and you see an interesting article title, it makes you want to read it.  A title that doesn't catch your eye you'll just skip right past it.  Some examples of decent branding is "Like a good neighbor..." I bet you finished it and said "State Farm is there"!  This catch phrase leads you to believe that this insurance company is trustworthy and will always be there when you need them most.  That itself will help close sales on insurance plan more than their logo.  Another one that's popular is "Red Robin..." again, I bet you yelled "YUM"!  This leads you to believe their food is good (if you haven't tried it, you need to!).  Creating a brand doesn't have to be a catch phrase, it could be the materials you use like high quality or low quality.  It can be about your business' reputation and so forth.  A good example is the Apple company.  Everyone knows the Apple logo, but that's not why they buy Apple products.  People buy Apple products because they know they have long life-span, globally established, and some people just like the apps they offer for Apple products.

Don't waste your time creating a logo when it won't help sell your business.  Create a brand for your business first then create a logo around it if you'd like!

Simply Complicated!

"Everything should be made as simple as possible, but not simpler." - Albert Einstein

 This has been one of my favorite quotes for a long time.  Albert Einstein has always been an idol of mine.  He was a very smart man that still inspires many people til this day.  His quotes, not only this one but all the other ones you can find online, really inspire me.  This quote in particular always stuck with me because at first I really didn't know what it meant.  Throughout my life, I've been learning what exactly this quote means.  I've been through many situations where people have made things way more complicated than it had to be.  Throughout my life, I've learned that simplicity is right in between too much and too little.  I've also learned that people make things more complicated than it really has to be because they don't actually know to much about what it is they are doing. 

There is another quote from Albert Einstein that says "If you can't explain it simply, you don't understand it well enough".  We've all had at least one of teachers tell us to write our paper so that a sixth grader would understand our topic.  I now understand why they've said that.  If we are able to explain a topic simply enough for a sixth grader to understand, then we ourselves knew well about our topic.

Simplicity can be difficult to achieve, just don't over think it.  It's simply not that complicating if you don't want it to be!

 

If You're Never Wrong, You're Right About Not Being Creative!

 Are you one of the millions of Americans who think they're always right and never wrong?  Or, maybe you know you're wrong but you won't admit it because let's face it, we all hate to be wrong.  Honestly I admit I like to think I'm right majority of the time.  Lately I've been trying to change that because I've realized by having that type of attitude, we are only holding ourselves back!

If you're willing to take risks knowing you could be wrong then your creativity becomes endless.  You'll invite all the possibilities of being wrong into your mind.  From those possibilities you'll start creating these crazy reasons on how or why you'll succeed.  Although you know majority of the time you will be wrong, when you're right, you'll feel like a genius!  Your creative juices will start pumping like adrenaline once you throw out all your worries about being wrong.  To prove this we will use that oh so infamous question, "Which came first, the chicken or the egg?!"  It's a question that anybody could be right or anybody could be wrong, it all depends how you debate it!  My brother and I have been fighting about this for many years now.  I believe the chicken came first, he believes otherwise. 

The chicken comes first because without chickens there is no egg.  He likes to argue vice versa, that there would be no chickens  without an egg since they hatch from them.  If you think about it, there would be nothing to hatch from if the egg wasn't created in the first place right?  So how are eggs made?  Eggs are made when chickens mate, therefore eggs cannot be created without chickens mating.  Those are only a couple of my rational reasoning.  I have come up with some pretty crazy ones though, like chickens are actually mini dinosaurs!  Even though scientists have claimed to have solve the mystery, everyone is still arguing about it!  I've heard some pretty creative theories ranging from aliens, to dinosaurs, to religious beliefs, and you can really only come up with these theories if you're not afraid to be wrong.  What team are you on, team chicken or team egg? 


We need to change our attitudes to where we will attempt to do something even when the statistics show there will be a 100% failure.  I know exercising that in culinary is probably the worst idea ever, but people do it anyway because they aren't afraid of failure.  For example, you would think bacon and ice cream shouldn't be put together because that just sounds weird!  It's really hard to imagine what bacon and ice cream would taste like together, you'd just have to try it.  You would probably imagine it to taste horrible, but the truth is, according to many people, it actually tastes amazing!  Ben&Jerry's is a well known ice cream brand that experiments with many different flavors.  They also have a bacon flavored ice cream but they didn't stop there, check out their different flavors!  It doesn't even have to be mixing ingredients either, have you ever heard of deep fried ice cream?  Everything we know in our head tells us that when ice cream is dropped into HOT oil it will melt instantly.  So why would someone ever try to deep fry ice cream?!  Well for whatever reason they did, everyone is thankful because it's definitely delicious.  And who would have ever thought that french fries and ice cream would taste so good together?  Whoever thought of that idea, thank you, that's my ultimate cure for a bad day!  

Even when you are wrong and end up with a failure, come up with a different plan and try again.  If you keep trying you haven't really failed yet and you'll eventually succeed.  Don't believe me? Well how else do you think the "trial and error" method was created? :)

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Hey Everyone!